Websites & Landing Pages

Your website needs to be easy to navigate, it must have great visual appeal and stimulating content. These are the 3 most important things when it comes to building your site. Studies say that it only takes three seconds for users to form an initial impression - so it's critical to get design, navigation/layout and content right the first time.

Thought, experience and unique creativity go into every website we create. LifeLong's team of designers, and programmers are experienced enough to meet all your business needs while creating a site that communicates well with your visitors.

direct response

Direct Response Website Design

Direct Response Websites are designed to entice a visitor to take action, they should have easy to follow navigation, and should use proven interactive techniques. LifeLong Marketing develops websites to help your business achieve an objective by creating a call to action (CTA). These call to actions (CTA) can include: calling a phone number, filling out a form, signing up for email, printing out a coupon, engaging in online chat and making a purchase.

From business to business to business to consumer, let LifeLong Marketing's direct response strategies go to work for you and capture your target audience.
landing pages

Landing Page Design

The main purpose of a landing page is to convert the visitor into a customer. There are no formulas or templates to follow when creating a landing page. A quality landing page is one that reinforces ‘conversion intent’. To do this, you need to consider what type of visitor is landing on your page and then provide just enough information to persuade them to make a purchase or fill out a form.

Lifelong Marketing has worked with many different companies promoting products and services through landing pages. The conversion rate is one of the most important things to keep in mind when launching a landing page campaign. Here are some things we consider when designing your landing page.

  1. We have learned over the years to keep the content short & to the point. If you have to much content most people won't read it.
  2. We use bullet points so people can quickly learn about the benefits of your products or services.
  3. We make sure your call to action (CTA) is large enough to catch the visitors eye and we make sure it is above the fold so it doesn’t get lost on the page.
  4. We always show the visitor what the price of the product or service is.
  5. We stay away from adding a lot of extra links or navigation that might lead the visitor away from the landing page.
  6. We guide the visitor through the decision processes and into the checkout process.
  7. We make sure the landing page is visually appealing.

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