We help Walkfit Platinum showcase their orthotics foot pain therapy line, to attract new customers and convert more of their existing traffic. Their goal was to convert more existing traffic using a free gift as incentive to purchase the full package.
Based on their current design and results we knew they needed to launch a more aggressive landing page to achieve this. Multiple pages would need to be tested in order to lift conversion rates. In order to lift online conversions and reduce cost-per-acquisition, we developed a context-specific landing page and experimented more broadly with focus on the free give away. We added several features that show the breakdown of the human foot and how each area of the product could help reduce the pain in the customers foot.