Poland Spring
BRIEF
Help Poland Spring Direct showcase their direct product service, attract more opportunities and convert more traffic.
RESPONSE
We approached the Poland Spring Direct landing page optimization program on a per channel basis. We recommended organizing the landing pages in at least 3-4 distinct, easily identifiable groups, that coincide with the marketing message advertised to the customer. Once the groups were established, we started the optimization process for each.
DELIVERY
- Strategy Layout
- Designs