Client was looking to build and brand the ultimate fighting exercise machine. They were planning to market the product in the US and overseas . They needed a solid design for the product that looked and felt like it belonged in the UFC circle.
Keeping in mind the UFC fan base and the demand to have global appeal we came up with a look that was consistent with hardcore UFC marketing materials from the US and UK. We worked out solutions for currency conversion rates when processing orders online. Certain merchant accounts were needed and special programming was required.